Everything between the shutter and the bank, handled.
Stills and video, from the first tip to the last dollar. Know what’s worth shooting tonight. Get the package to the right desk in minutes. See which desk opened it, what they paid, and what they still owe. Catch pictures being used without a license. Sell from the archive the moment a name is back in the news. One workspace, every picture remembered, nothing typed twice.
Know what matters before the day starts.
Work Queue
What needs my attention now?
The operating homepage. Active shoots, deadlines, dispatches waiting for review, buyer follow-ups, payment exceptions, rights matches, and archive opportunities, in priority order. Prioritize, assign, open, snooze, complete.
Command centerNews radar
What is becoming photographically or commercially relevant?
Breaking stories, entertainment news, public appearances, court activity, premieres, and travel signals from configured sources, scored against geography, archive, contacts, and buyer demand. Filter, save, connect to archive, create a shoot.
Opportunity intelligenceArchive Opportunities
Which images I already own just became timely?
A bridge between live news and owned material. When a person, relationship, venue, dispute, release, anniversary, or cultural moment resurfaces, Mastline suggests relevant archive assets and likely buyers, and explains why.
Opportunity intelligenceEarn from every picture, from anywhere.
Create Shoot
What is being pursued, where, when, and for whom?
A fast intake for subject, story angle, place, schedule, source or tip, priority, collaborators, target buyers, expenses, and confidentiality. Reusable templates cut setup time for recurring venues and events.
PlanningShoot Workspace
What is happening on this job, and what’s the next action?
The live record for a job: brief, timeline, map and logistics, contacts, notes, file intake, selects, metadata status, team messages, costs, and next action. Mobile speed is essential.
Field operationsNothing leaves until it’s buyer-ready. Nothing sent is forgotten.
Dispatch Review
Is this package ready for the intended buyer?
A final control point before delivery. It checks asset selection, filenames, captions, people and places, timestamps, restrictions, buyer-specific requirements, delivery method, and package completeness. Validate, package, approve, send.
Sales operationsSubmission Record
What was sent, to whom, under which terms, and what happened?
A durable record of every buyer delivery: the package sent, recipients, time, proposed terms, exclusivity, status, feedback, sale outcome, and related payment. Update status, follow up, link the sale.
Sales operationsThe memory that outlives any folder, portal, or agency.
Asset Record
What is the complete commercial history of this picture or clip?
The canonical record for each image or clip: original and derivatives, capture data, subjects, location, shoot, caption history, ownership, restrictions, submissions, licenses, usage, matches, and lifetime earnings.
The commercial recordRights Matches
Is someone using my picture without paying, and what happens next?
Mastline searches the web for the workspace’s images and groups suspected uses by picture and publisher, with a screenshot and URL saved as evidence, a confidence score, and a check against the licenses on file. Every outcome is a decision: ignore, watch, send a licensing request, invoice from the same screen, or hand the file to counsel. Recovery is included on Pro and above with no extra fee.
Rights oversightRevenue & Payments
What has been earned, paid, delayed, or lost?
A financial view by buyer, shoot, asset, subject, period, and status. Expected revenue, statements, deductions, invoices, payment dates, aging, splits, expenses, and estimated net earnings. Reconcile, chase, export, analyze.
FinanceCommercial Opportunities
What inside this picture can I sell beyond the story?
Garments, accessories, and brands are detected in every set and confirmed by a person. Mastline names the brand buyers likely to license the frame, and builds shoppable packages with affiliate links so the picture keeps earning after it runs. Every dollar is attributed to the image. See how it works.
Brand licensing · Shoppable contentEnter a fact once and it follows the picture everywhere.
No fact is entered twice. The shoot populates the asset; the asset populates the dispatch; the submission populates the revenue record; the license informs rights matching.
| Record | What it preserves | What it connects to |
|---|---|---|
| Opportunity | Story, source, signal, timing, relevance | Shoots, archive assets, subjects, buyers |
| Shoot | Brief, logistics, people, costs, notes, status | Assets, team, opportunities, submissions |
| Asset | Original, derivatives, metadata, ownership, restrictions | Shoot, subjects, submissions, usage, revenue |
| Submission | Buyer, package, terms, delivery, status, feedback | Assets, licenses, revenue, contacts |
| License / usage | Permitted use, territory, term, media, fee | Asset, buyer, payment, rights matches |
| Payment | Expected and received amounts, deductions, timing, splits | Submission, license, buyer, shoot |
| Rights match | Detection, evidence, confidence, authorization, case status | Asset, usage, buyer or publisher |
A link, a look, a tap. No account required.
Every pitch is a single mobile page: watermarked previews, the photographer’s caption, the price, the terms, and a countdown when an exclusive is offered. Editors accept or counter with one tap and never create a login. The license and full-resolution files are released the moment they accept, and every open and download is logged.
Ten years of hard drives, searchable by the weekend.
The archive features only pay off if the archive is in. Import from Dropbox, Google Drive, external drives, or an agency export. Mastline reads the captions and keywords already embedded in the files, groups frames into sets by time and place, and queues anything untagged for quick, assisted tagging, so every subject ever shot becomes something it can watch the news for.
Bulk import
Point Mastline at a folder, a drive, or a cloud account. Originals are preserved untouched; previews generate in the background.
Reads what’s already there
IPTC captions, keywords, dates, and locations come in automatically. Nothing typed before gets typed again.
Assisted tagging
Untagged sets are grouped and suggested names offered from faces and context. One tap confirms each; twenty sets takes about six minutes.
Watching from day one
As soon as a subject is tagged, the news radar is watching for them. The first archive signal often arrives before the import finishes.
Same editor. Same storage. Same accountant.
Mastline is the business layer, not a replacement for how the shooting, editing or bookkeeping already works.
A web app that works anywhere, nothing to install.
Mastline opens in a phone browser: upload from the camera roll or a card reader, tag, pitch, accept a counter, and release files without opening a laptop. Added to the home screen it behaves like an app, and everything is on the desktop for the desk work the next morning.
Suggestions that show their work.
Mastline removes the repetitive work without touching judgment, contracts or evidence. It makes suggestions, shows why, and leaves the final call to a person.
Metadata assistance
Suggested names, locations, dates, event context, caption structure, keywords, and duplicate detection from the shoot record and image data.
Selects support
Group bursts, flag technical issues, and surface visual variation so large sets review faster, without claiming aesthetic certainty.
Buyer-fit recommendations
Learn which outlets buy which subjects, formats, territories, and story types; recommend packaging and outreach from actual history.
Deadline and follow-up automation
Alerts when dispatch windows are closing, submissions are stale, invoices are aging, or statement data is incomplete.
Rights-match triage
Suspected use ranked by visual confidence, commercial importance, publisher, territory, and known license history.
Revenue intelligence
Earnings patterns by subject, buyer, venue, format, turnaround time, and cost, so the next night is spent where it pays.
Run the business behind every image.
Thirty days free on any plan. 100% of sales made directly, and 70% of the ones Mastline helps create.