Mastline follows the work in the order it actually happens.
Each step creates records that make the next step faster and the entire business more measurable. The value compounds because every operational action strengthens the record around the image.
Discover the opportunity
Monitor breaking news, scheduled appearances, locations, tips, and stories the archive already covers.
Create the shoot
Capture the subject, story hypothesis, location, time window, priority, buyer interest, team, and expected costs.
Work the assignment
A live workspace for notes, logistics, contacts, files, selects, and readiness status.
Prepare the dispatch
Review captions, entities, timestamps, location, releases or restrictions, outlet packages, and delivery requirements.
Record every submission
Track which assets were sent to which buyer, when, under what terms, and with what result.
Maintain the asset record
Preserve the original, derivatives, metadata, provenance, relationships, restrictions, usage, and earnings history.
Track money and rights
Reconcile sales and payments, flag aging receivables, surface possible unlicensed usage, and manage follow-up.
Reactivate the archive
Match current news with owned images and recommend timely pitches to likely buyers.
One fact, entered once, all the way down.
The same chain, stage by stage: what each record keeps, and what the step after it inherits without anyone typing it again. Walk it with a click or the arrow keys.
- What the record keeps
- The story, the source, the signal that raised it, the timing, and how relevant it is.
- What the next step inherits
- The subject, the angle, and the window, so the shoot opens already briefed.
Every hour spent shooting should pay for itself. Now it does.
Mastline turns the scattered parts of the job into one connected record: faster moves, the right desks at the right price, payment on time, and pictures shot years ago still earning.
One live shoot, start to finish.
The first loop is designed to be fast enough to complete during real work. If Mastline can’t make one live shoot materially easier, nothing else matters.
- Import or create one active shoot.
- Add a small set of images and complete assisted metadata.
- Build and approve a buyer-ready dispatch.
- Record a submission and set a follow-up state.
- Connect the resulting sale or expected payment to the same assets.
Point Mastline at the archive and let it import overnight. Existing captions and keywords come in on their own; anything untagged waits in a queue that clears in a few short sessions. By Monday the news radar is watching every subject ever shot.
Faster, more commercially effective, more certain.
Minutes, from the sidewalk
Caught before they leave
Better targeting, better prices
Which nights actually pay
Shorter, with fewer emails
Work already done, earning again
Money already owed
Spent shooting, not administrating
Run the business behind every image.
Thirty days free on any plan. 100% of sales made directly, and 70% of the ones Mastline helps create.