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The business operating system for paparazzi

Every shoot, sale, and dollar in one place.

Pitch the right desks in minutes, see what every picture earned, and let the archive sell itself when a name is back in the news. For paparazzi, entertainment photographers, and small crews. Stills and video.

Start the 30-day trial See how it works
Exclusive ends in00:18:07Daily Mail · opened 2m ago
Licensed$1,800All media · 30 days · paid net 30
Archive match5 sets · 2019–2024Casting news · demand high
Rights match3 unlicensed usesEvidence saved · ready to invoice
100%of sales made directly. No commission, ever.
70%of sales Mastline creates. It earns 30% only then.
$0to start. Thirty days free on any plan, no card.
See pricing →
11:08 PMSet uploaded · Sunset Tower · 22 frames11:09 PMCaptions drafted in the photographer’s voice11:11 PMSuggested band $1,200–1,80011:14 PM6 pitches sent · 2 exclusive11:16 PMDaily Mail opened the pitch11:23 PMCounter received · $1,800 · 48h exclusive11:24 PMAccepted · license issued11:25 PMFull-res delivered · 9 files11:40 PMInvoice sent in the outlet’s format12:02 AMArchive match · [Subject] back in the news · 5 sets12:05 AMRepitch approved · 8 editors07:42 AMThe Sun opened · London desk awake08:15 AMRights match · 3 unlicensed uses · evidence savedSEP 15Paid · $1,800 · photographer keeps 70%
Core thesis

Every image deserves a commercial memory.

Folders forget. Portals forget. Email definitely forgets. In Mastline every picture carries its own record of where it came from, where it went, what it earned, how it may be used, and when it becomes valuable again. Nothing shot, sold, or owed can quietly disappear.

Asset recordSet 0419 · frame 07
OriginSunset Tower · 11:08 PM · original file, capture data, subjects
JourneyPitched to 6 desks · Daily Mail opened 11:16 PM · countered 11:23 PM
EarningsLicensed $1,800 · paid Sep 17 · lifetime $1,800
PermissionsAll media · worldwide · 30 days · exclusive 48h · credit line set
Next lifeWatching the news for both subjects · 2 related sets on file
The product

Know what to shoot, sell it fast, get paid, and sell it again.

Every part of the job, from the tip to the bank, in one place that remembers everything. Here are three of the tools in use every night, plus a second market for what's inside every frame: the brands and products the subjects wear.

Work Queue

What needs my attention now?

Active shoots, deadlines, dispatches waiting for review, buyer follow-ups, payment exceptions, rights matches, and archive opportunities, in priority order.

Command center

Dispatch Review

Is this package ready for the intended buyer?

A final control point that checks selection, filenames, captions, people and places, timestamps, restrictions, buyer requirements, and delivery method.

Sales operations

Revenue & Payments

What has been earned, paid, delayed, or lost?

Expected revenue, statements, deductions, invoices, payment dates, aging, splits, expenses, and net earnings, by buyer, shoot, asset, subject, and period.

Finance
See everything Mastline does
Editor experience

Buyers don’t have to sign up.

Editors don’t adopt new software. They open links. Every pitch is a single page that works on a phone: watermarked previews, the photographer’s caption, the asking price, a countdown if it’s exclusive, and one button to accept. No account, no password, no app. When a desk accepts, the license and the full-resolution files arrive on their side, and the sale lands on the shoot record.

What editors are told
1
They get a link

By email or text, from the photographer, in their voice. It opens instantly on any phone.

2
They see the set

Previews, caption, terms, price, and how long the exclusive lasts.

3
They accept or counter

One tap to accept at asking, or a structured counter that can be answered from a phone.

4
Files and license arrive

Full-res downloads unlock the moment the license is accepted. Every download is logged.

Archive opportunities

Turn today’s headlines into archive sales.

An archive is full of pictures worth nothing today and a lot tomorrow. Mastline watches the news for the people in them. When a name spikes, the right sets light up, the right buyers are named, and a pitch is ready to approve before anyone else has found their hard drive.

  • Who’s trending in the archive, matched against what is actually on file.
  • Likely buyers and a price band, drawn from the workspace’s own sales, not a generic rate card.
  • A freshness window, because interest peaks in the first 72 hours and then it’s gone.
  • One tap to send, then the normal pitch and license flow takes over.
News radarBreaking · [Subject] cast as lead in [Franchise] sequel
Proposed repitchDemand · High
[Subject], before the franchise: three file sets
SetsSundance 2019 · [Franchise] premiere 2022 · Melrose 2024
BuyersDaily Mail · Page Six · People · Variety · THR +3
Price$350 per set · band $250–450
Approve & send 24 pitchesIf 4 of 8 buy ≈ $4,200
One night, in dollars

Watch a single shoot add up.

Scroll through the night. The number on the left is what this one set of pictures earns as Mastline does its work.

Earned so far
$0

Twenty-two frames, uploaded from the sidewalk.

  1. 11:08 PM
    The shot.

    Two subjects at the valet. The set uploads from the sidewalk; previews and watermarks render before the car pulls away.

  2. 11:14 PM
    The pitch.

    Mastline suggests $1,200–1,800 from past sales and drafts pitches to the six desks most likely to buy.

    6 pitches · 2 exclusive
  3. 11:24 PM
    The sale.

    An editor opens the link on her phone and counters. One tap accepts it. The license generates, she signs, and the full-res files release.

    + $1,800
  4. 12:02 AM
    The archive wakes up.

    A name in the archive is back in the news. Mastline lines up three old sets and eight buyers; one approval over coffee sends them. Four buy.

    + $1,400
  5. 08:15 AM
    The pictures nobody paid for.

    Rights Matches finds three unlicensed uses from last month, with the evidence attached. Invoices go out from the same screen.

    + $600
  6. Sep 17
    The money lands.

    Invoices went out the night of each sale, in each outlet’s format. Payments arrive on terms, and every dollar is tied back to the picture that earned it.

From the photographers who built it

Built on the sidewalks of Hollywood and New York.

Mastline was shaped by working paparazzi who still use it every night and still say what’s wrong with it.

“[QUOTE FROM PHOTOGRAPHER 1]”

[First name] · [X] years shooting · New York

“[QUOTE FROM PHOTOGRAPHER 2]”

[First name] · [X] years shooting · New York

“[QUOTE FROM PHOTOGRAPHER 3]”

[First name] · [X] years shooting · Los Angeles
Why it matters

Four things Mastline changes about the business.

Move faster

Reduce the time between opportunity, capture, and buyer-ready delivery.

Earn more

Improve buyer targeting, revive archive value, and reduce missed revenue.

Know the truth

See where every image went, what happened, what it earned, and what remains unresolved.

Build a durable business

Turn a succession of urgent shoots into a cumulative commercial asset.

Run the business behind every image.

Thirty days free on any plan. 100% of sales made directly, and 70% of the ones Mastline helps create.

Start the 30-day trialSee pricing